Summary
How can you collaborate compliantly with patients, patient organisations, influencers, and other third parties? How should the dialogue and collaboration with officials, politicians, and media be to meet the transparency requirements?
What is legal and compliant?
All your launch-related activities, whether you work in Public Affairs, Medical Affairs, Market Access, Commercial, or another field, must comply with the Danish legislation and the industry's ethical code.
How compliant are your pre-launch activities?
Get a compliance check of your activities and dialogue with patient associations, patients, influencers, officials, politicians and media before launch.
We work with real-life cases and provide the latest decisions from the Danish Medicines Agency and ENLI.
Keywords
- Early launch activities
- Marketing compliance
- Disease awareness
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Course leader & lecturers
- Elisabeth Gammelgaard LudvigCourse leaderOwner
Sundhedsagenda - Louise Bertelsen FormanCourse leaderPartner, Attorney-at-law
Loeven Advokatfirma
Is this course for you?
This course is relevant for- Medical Affairs professionals
- Public Affairs professionals
- Commercial Managers
- Market Access managers
- Patient Engagement Managers
What you will learn
- Through cases and rulings, you will learn how to collaborate and communicate with key external stakeholders within the legal & ethical guidelines.
- The significance of the Patient Organisation and Lobby Codes for collaboration projects.
- The promotional code and rules for using influencers in connection with launches
- Compliant dialogue with the media
What your company will get
- An employee who can work in a compliantly with patient organisations, patients and influencers
- An employee who can work compliantly with government officials and politicians.
- An employee who can work compliantly with media contacts.
- An employee who understands the dos and don’ts of liaising with external stakeholders before and during the launch of a prescription drug.
Course calendar
- Compliance pre- and during launch in collaboration with patient organisations, patients, influencers, politicians and the media.
- We do case work related to the following situations:
- Meeting and collaborating with patient organisations
- Support and donations to patient organisations
- Training of patient organisations
- Using patients or ambassadors in PR & advertising such as videos, leaflets & social media
- Collaboration with influencers
- Fair market value
- Compliant pre-launch activities in collaboration with decision-makers including review of regulations and casework on:
- Dialogue and emails to politicians and officials
- Analyses & white papers
- Conferences, hearings & roundtables
- Collaboration with HCPs regarding the communication to officials and politicians
- Casework regarding the dialogue and materials for the media:
- Collaboration with HCPs regarding the communication to patients and the public
- Compliant contact with journalists and collaboration with patient organisations, patients and HCPs in contact with journalists
Registration
Registration deadline14 May 2025
Lersø Parkallé 101
2100 København Ø
Course information
Literature
Before the course, you can access mandatory and/or optional readings through your Atrium log-in.
Prerequisites
This course requires prior knowledge of Danish marketing regulations, ENLI's codes of sponsorship, donations, lobbying, and patient organisation. It can be found here: https://www.enli.dk/en/rules
Examination
There is no examination for this course; however, it is an eligible part of the Diploma in Marketing Compliance.
Course leaders
Sundhedsagenda
Loeven Advokatfirma
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8 May 2025
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Want to know more or need help?
Contact Client Manager Ida Salicath at +45 39 15 09 46
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