Summary
Interaction with HCPs (and patients) is becoming increasingly digitalized - from awareness to adoption. The most successful pharma companies have realised that this shift requires a new mindset, a different organisational structure, and a robust digital infrastructure focused on cross-functional collaboration.
In this network we discuss:
- How digital health, augmented reality (AR), and patient programmes can transform our approach to engaging HCPs and patients.
- Which digital strategies are most effective, and which ones fall short.
- How and when to engage HCPs and patients digitally. What works and what doesn’t work?
- How to convince internal stakeholders to invest in digital customer engagement.
We invite practitioners from the life science ecosystem to share their experience with concrete digital transformation projects - this provides for good discussions and best practice sharing.
This is the network for you if you are looking to collaborate with others in the industry who are involved in digital transformation, omnichannel, and digital health.
Other participants say
“Good way of sharing knowledge and relevant cases.”
Stine Andersen, Commercial Lead, Takeda Pharma A/S
Keywords
- Digital health
- Digital transformation
- Digital marketing
- Omnichannel marketing
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Network leader & lecturers
- Dennis BrøndtCourse leaderSenior Manager, Global Channel Enablement
- - Julius Risvig HansenLecturerNear Patient Care Lead
Roche A/S - Mia LindenerLecturerCountry Marketing Lead
Chiesi Pharma AB - Stine AndersenLecturerGI Commercial Lead
Takeda Pharma A/S - Jeanette SchultzLecturerProject Manager
Takeda Pharma A/S - Dalya Ali Abdul-WahedLecturerKey Account Manager
Chiesi - Philip Væring PetersenLecturerBusiness Unit Head, Venom
ALK
Is this network for you?
The network is for professionals in commercial or digital functions in life science. You may work as e.g. Brand/Product Manager, Key Account Manager, Business Unit Lead, Sales Manager, Digital Specialist, Digital Lead, Business Intelligence Manager, Business Intelligence Lead, or Marketing Manager.
What you will get
- Learn from inspirational talks from industry experts based on real use cases.
- The opportunity to brainstorm, discuss challenges, trends, and opportunities in digital transformation and omnichannel with peers.
- The opportunity to expand your network with peers
What your company will get
- An employee who is regularly updated on developments and trends within digital transformation & omnichannel.
- An employee who gets inspiration and sparring to solve relevant challenges in their daily work.
- An employee with a network among other professionals who work with digital transformation in life science.
Calendar
Meeting 1
How Roche is Changing Cancer Care through Digital Health
- How will the synergies between diagnostics and pharmaceuticals transform how we deliver care in the future through digital health?
- Which steps are required to move us from the present to the future?
- This case study tackles the paradoxes of digital health, value proposition generation, diagnostics, home care, and next-generation care within Oncology.
Julius Hansen, Near Patient Care Lead, Roche Diagnostics
Meeting 2
Patient Program and the Digital Ecosystem
- Purpose of the patient program
- The digital ecosystem
- Collaboration with external partners
Stine Andersen, Commercial Lead, Gastroenterology, Takeda Denmark & Jeanette Schultz, Project Manager, Gastroenterology, Takeda Denmark
Meeting 3
Chiesi's Experiences with Customer HCP Engagement through Augmented Reality
- Innovative Learning through AR
- Enhanced Engagement
- Compliance Experiences
Mia Lindener, Country Marketing Lead Chiesi Pharma Nordic & Dalya Abdul-Wahed, Key Account Manager Chiesi Pharma Nordic
Meeting 4
Lived Experiences and Lessons Learned: Consumer Engagement, Digital Health and Digital Transformation in Pharma
- Why does healthcare need to become digital?
- How are we working with digital health in ALK? A case study.
- What are the greatest challenges in succeeding with digital transformation?
Registration
Registration deadline20 Feb 2025
Lersø Parkallé 101
2100 København Ø
Course leader
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Lecturers
Roche A/S
Chiesi Pharma AB
Takeda Pharma A/S
Takeda Pharma A/S
Chiesi
ALK
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29 Apr 2025
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Want to know more or need help?
Contact Client Manager Birger Flinthagen at +45 39 15 09 06
Send an email